The Low Effort Advantage
The Boss Who Wanted Dragon Status But Ran Out of Puff
by: Stuart CorriganPublished on: 21/09/2026What a housing association, a Dragon's Den-style playback, and Toyota taught me about status.
Claims leaders are investing heavily in AI.
by: Stuart CorriganPublished on: 07/09/2026Two-thirds of 18–24-year-olds say they’d pay more for an insurance policy that guaranteed greater human involvement in their claim. Yes. Gen Z. The generation we keep being told would rather lose a limb than make a phone call. 😂
Ella Mai might have accidentally explained why customers leave insurers.
by: Stuart CorriganPublished on: 07/09/2026Ella Mai might have accidentally explained why customers leave insurers. Sure, I love the music. But there’s some surprisingly powerful psychology hiding inside it...
Leaders spend remarkably little time at the front line.
by: Stuart CorriganPublished on: 06/09/2026Leaders spend remarkably little time at the front line. I recently asked one senior leader why. His answer surprised me...
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.