High costs? Churn? Long wait times? Poor loyalty? People leaving?
We find the vital few things you need to change.
In days, not months.
Better service. Lower costs. Better morale.
High costs? Churn? Long wait times? Poor loyalty? People leaving?
We find the vital few things you need to change.
In days, not months.
Better service. Lower costs. Better morale.
Explore your sector
The same Low Effort principles. Real-world results. Tailored to your world.
Low Effort
for Housing
- Faster repairs & voids
- Easier allocations
- Less tenant chasing
- Lower cost
- More capacity
Low Effort
for Claims
- Faster claims
- Less chasing
- Greater loyalty
- Lower cost
- More capacity
Low Effort
for Pensions
- Faster administration
- Fewer member queries
- Greater trust
- Lower cost
- More capacity
From the Low Effort Advantage
Signals From the Noise
What 35,000 calls taught Gino Menchini about organisational pattern recognition ...more
Measurement & Operational Insight
September 24, 2026•2 min read
14 YEARS LATER, RESEARCH IS UNCHANGED, CUSTOMERS DON’T WANT TO BE DELIGHTED.
Two days ago I got an email that made me question my life’s work. So much so I suspect I’ll eventually arrive at my care home with a look of perpetual astonishment on my face... ...more
Customer Effort & Loyalty
September 23, 2026•3 min read
THE TRUST TAX The strange reason a lack of trust may be creating more work than you think - and why the economics of ownership may be very different
Trust is having a bad time. ...more
Customer Effort & Loyalty
September 22, 2026•14 min read
Why should you know about Low Effort?
Because how hard you make something for a customer can affect what they do next.
Research into customer effort found something surprising:
making an experience easier can be a better route to loyalty than trying to delight people.
But we've taken the idea further .
Customer effort tells you where to look.
How the work is designed tells you what to change.
LESS
EFFORT
→
BETTER EXPERIENCE
→
LESS
WORK
→
MORE CAPACITY
→
LOWER
COST
In commercial services, lower effort can also support trust and loyalty.
The Low Effort Briefing
In one conversation, we'll show you:
Where Low Effort
came from
How to
measure it
Why conventional
measures can mislead
How it applies
in your sector
Have a particular problem? Bring that instead.
Between us, we have 60+ years of experience improving claims, pensions administration, and housing.
A conversation, not a pitch.
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