The Low Effort Advantage
Why Loyalty Is Too Important To Be Bought
by: Stuart CorriganPublished on: 17/08/2026What organisations misunderstand about loyal customers—and why reducing effort matters more than rewards, delight or recommendation scores.
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Why an £8 Mistake Can Cost More Than an £800 One
by: Stuart CorriganPublished on: 12/08/2026The psychology of why customers stay, leave and forgive—and how low effort creates loyalty and profit.
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Subscribe To The Low Effort Advantage
One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.