The Low Effort Advantage
Why Loyalty Is Too Important To Be Bought
by: Stuart CorriganPublished on: 17/08/2026What organisations misunderstand about loyal customers—and why reducing effort matters more than rewards, delight or recommendation scores.
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The Accidental Failure Demand Factory In Your Business
by: Stuart CorriganPublished on: 20/07/2026The dashboard says on target. The team says exhausted. Customers say satisfied — then describe the service as slow and full of chasing.
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AI Is the Amplifier, Not the Starting Point
by: Stuart CorriganPublished on: 11/07/2026Point AI at a broken process and you don't fix the mess. You scale it. AI is the amplifier, not the starting point — and the order that makes it cut cost.
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Subscribe To The Low Effort Advantage
One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.