The Low Effort Advantage
COMPANIES SPEND MILLIONS WINNING CUSTOMERS, THEN MAKE THEM WORK
by: Stuart CorriganPublished on: 03/09/2026We went to one of Edinburgh’s most opulent cinemas. Tickets were £25 each. But then I reclined the sofa and all the pain disappeared. Until...
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The Certainty Tax - When Going Wrong Becomes Predictable
by: Stuart CorriganPublished on: 25/08/2026Why uncertainty creates anxiety for customers, avoidable work for operations—and a hidden penalty on loyalty and profit - By Stuart Corrigan
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.