The Low Effort Advantage
The Boss Who Wanted Dragon Status But Ran Out of Puff
by: Stuart CorriganPublished on: 21/09/2026What a housing association, a Dragon's Den-style playback, and Toyota taught me about status.
leadershiployaltystatusPsychologyOrganisational CultureSystemsThinking
Ella Mai might have explained why customers leave insurers.
by: Stuart CorriganPublished on: 07/09/2026Ella Mai might have accidentally explained why customers leave insurers. Sure, I love the music. But there’s some powerful psychology hiding inside it...
PsychologyThinkingloyaltyleadershipclaims
Every time a customer chases you, they’ve just told you something
by: Stuart CorriganPublished on: 07/09/2026Every time a customer chases you, they’ve just told you something. And it isn’t that they’re impatient. Customers chase when...
SystemsThinkingloyaltyloweffort
THE 5% THAT COULD ALMOST DOUBLE YOUR PROFITS
by: Stuart CorriganPublished on: 04/09/2026Bain & Company found that increasing customer retention by just 5% can increase profits by between 25% and 95%.
Organisational CulturePsychologySystemsThinkingloyaltyloweffort
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.