The Low Effort Advantage
The Certainty Tax - When Going Wrong Becomes Predictable
by: Stuart CorriganPublished on: 25/08/2026Why uncertainty creates anxiety for customers, avoidable work for operations—and a hidden penalty on loyalty and profit - By Stuart Corrigan
Claims PerformanceCustomer Effort & LoyaltyMeasurement & Operational InsightLeadership & TransformationCase Studies
Why Loyalty Is Too Important To Be Bought
by: Stuart CorriganPublished on: 17/08/2026What organisations misunderstand about loyal customers—and why reducing effort matters more than rewards, delight or recommendation scores.
Claims PerformanceCustomer Effort & LoyaltyFlow & Constraints
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.