The Low Effort Advantage
AI Is the Amplifier, Not the Starting Point
by: Stuart CorriganPublished on: 11/07/2026Point AI at a broken process and you don't fix the mess. You scale it. New issue: AI is the amplifier, not the starting point — and the order that makes it actually cut cost.
Leadership & TransformationAI & Technology
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.