The Low Effort Advantage
14 YEARS LATER: CUSTOMERS STILL DON’T WANT TO BE DELIGHTED.
by: Stuart CorriganPublished on: 23/09/2026Two days ago I got an email that made me question my life’s work. I suspect I’ll eventually arrive at my care home with a look of perpetual astonishment...
THE TRUST TAX: why a lack of trust may be creating more work
by: Stuart CorriganPublished on: 22/09/2026Trust is having a bad time.
Why your most dangerous customer may be your most polite one.
by: Stuart CorriganPublished on: 19/09/2026Craig Revel Horwood has a new job. He’s teaching British people how to be rude. No need to come north of Carlisle, Craig. We’re good up here...
Why We’ll Wait, and When We Won’t.
by: Stuart CorriganPublished on: 16/09/2026Yesterday The Guardian reported that people had waited almost 24 hours... for a potato. This is slightly inconvenient for me.
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One original essay each week on the strange behaviour of customers, the assumptions leaders rarely question—and how low-effort service creates loyalty and profit. No generic management tips. Just ideas that may change how you see your organisation.